Job Description

🔧 Key Responsibilities

• Brand Strategy Development: Formulate and implement comprehensive brand strategies to enhance brand equity and market share.​
• Cross-Functional Collaboration: Work closely with product development, sales, and marketing teams to ensure brand consistency and alignment with business objectives.​
• Market Analysis: Conduct market research to identify consumer trends, competitive landscape, and opportunities for brand growth.​
• Campaign Management: Oversee the planning and execution of marketing campaigns, ensuring they resonate with target audiences and uphold brand integrity.​
• Performance Monitoring: Track and analyze brand performance metrics, adjusting strategies as necessary to achieve desired outcomes.​

🎓 Qualifications

• Educational Background: Bachelor's degree in Marketing, Business Administration, or a related field.​
• Experience: 8~10 years of experience in brand management or a similar role, preferably within the consumer electronics or gaming industry.​

Skills:

• Strong understanding of brand development and multichannel marketing concepts.
• Excellent communication and interpersonal skills.
• Ability to analyze data and market trends to inform strategic decisions.
• Proficiency in marketing software and tools.​

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